Toyota Camry 2012 Big Game : It’s Reinvented

Toyota reinvents more than the Camry in this extended version of the blockbuster commercial that started it all.

What would you like #reinvented?

Toyota are trying to start a meme?

What is a meme?

How do you call the symbol # ? where is it mostly used?

What other meaning does # have?

Definitions:

– A meme  is “an idea, behaviour or style that spreads from person to person within a culture.”A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other phenomena.

First let’s watch the video:

 http://www.youtube.com/watch?v=T8XmdQjJ7BM

Now, lets watch the video again and try to write down the re-inventions.

“After re-inventing the Toyota Camry, we decided to keep re-inventing”

1. This is the re-invented ____________ .

2. This is the re-invented ___________ ______________ .

3. This is the re-invented __________ .

4. The re-invented ____________ ______________ _____________ .

5. The re-invented _____________ .

6. The re-invented _____________ .

7. re-invented ______________ .

8. This is re-invented __________ .

“And this is the re-invented Toyota Camry, available with everything you could possible want.” 

Next, copy your answers in the spaces below. Watch the video for a third time and try to repeat the benefits of each re-invention.

1. This is the re-invented ____________ .

Benefit:  It also ………………………………………….

2. This is the re-invented ___________ ______________ .

Benefit: He’s also ………………………………………….

3. This is the re-invented __________ .

Benefit:   It doesn’t ………….     It is also ……………………………….

4. The re-invented ____________ ______________ _____________ .

Benefit:  It’s a ………………………………………….

5. The re-invented _____________ .

Benefit:  It ………………………………………….

6. The re-invented _____________ .

Benefit:  It ………………………………………….

7. re-invented ______________ .

Benefit:   They are ………………………………………….

8. This is re-invented __________ .

Benefit:   It makes ………………………………………….

“And this is the re-invented Toyota Camry, available with everything you could possible want.” 

Discussion:

What would you like #reinvented?

What is the DMV?  How often do you have to go there?

What other memes do you know?

Do you think there are a lot of ads with babies in them?

Exercise:

Please use the words below in the sentences:

couch, police officer, masseuse, poop, a time machine, nicer, blender, to fight crime, curtains, skinny,

1. I never thought that I would have to go shopping for ____________ .

2. I think he needs to eat more calçots, he looks a little ____________ .

3. Sometimes I wish that I had a _______ _____________ so that I could return to the past and change events.

4. My should is killing me, do you know a good _____________ ?

5. Do you smell that? I think the cat ___________ in the flower pot .

6. The good cop is always _________ that the bad cop.

7. Batman was a masked crusader who helped to _________ __________ .

8. Let’s ask the ___________ _____________ for directions.

9. A ____________ is a sofa, or a long chair, a lounge, a daybed or a love seat but not to be confused with coach.

10. The best thing about fruit is using the _____________ to mix different drinks.